Consistent outreach, personal follow-ups and year-end market updates can help real estate agents build momentum now and start 2027 with a stronger pipeline.

The 30-year mortgage rate held steady at 7.40%, ending seven straight weeks of increases. The 15-year rate dipped to 6.71%, Freddie Mac said.

Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.

Florida Realtors Chief Economist Brad O'Connor and Florida agents share practical advice on pricing homes, negotiating deals and helping buyers find affordable options.