Investors at Florida Realtors’ Wealth Building Summit said cash flow, backup plans and active oversight can help real estate professionals create lasting income.

The lowest-priced home does not always offer the best value, said housing market analyst John Burns, of John Burns Research and Consulting. Entry-level buyers are weighing what the home will cost each month, how well it fits their future plans and how comfortable they feel making the purchase.

The governor said he plans to get involved in the campaign for the property tax amendment, which Florida Realtors supports.

Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property.