Florida claims 63 of the nation's top 100 snowbird destinations, with Winter Haven and Lakeland leading as affordability and lifestyle shape winter housing choices.

Marketing listings to other agents, not just consumers, can help properties reach interested buyers through memorable details and shareable materials.

At the 2026 Florida Realtors Convention & Trade Expo in August, performance coach Nick Klingensmith shares a five-step approach to overcoming market challenges, taking ownership and turning business setbacks into action.

Reviewing transactions, lead sources and customer contacts can help agents focus their time, improve follow-up and make more informed plans for 2027.